Pete Philly delivers playful video for ‘Gigawatts II

By
Anders — Editorial Lead
Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the...

“The video is the most fun I’ve ever had shooting mainly because it involved flying, like LITERALLY flying for minutes on end. You can’t see it in the video but there were many high pitched squeals of joy whilst we shot those scenes.”

About Pete Philly 

From Aruba to Amsterdam, Pete Philly is a multilingual hybrid who came to the Netherlands in his youth. First came the two Pete Philly & Perquisite projects which were supported by Q Magazine , DJ Mag UK , BBC 1Xtra – not forgetting being nominated for the MTV EMA’s – and hailed by Talbi Kweli as “Light Years ahead of the game”. Off the back of this success, Pete went on to open shows for artists including James Brown and Kanye West , as well as touring cities, countries & festivals worldwide. 

In 2011 Pete then released his two solo projects – putting out the Red Dot and FWA Award winning visual album OpenLoops , which was later lent to Pharrell for his 24hours happy project, as well as the PIAS -signed One which was then followed by a touring schedule which took him to new territories in 2013. 

What happened next was unforeseen and took Philly out of the industry. A life threatening illness meant that those years in between were spent on a road to full health and recovery in preparation for his next chapter. 

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Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the magazine’s voice, visual rhythm, and structural clarity. His work moves between worlds — part editor, part engineer — ensuring every article is not only beautifully crafted but technically flawless beneath the surface. From SEO frameworks to asset design, from WordPress architecture to the magazine’s cinematic featured imagery, Anders builds the systems that let stories breathe. He curates Divine’s tone with intention: clean lines, honest language, and a commitment to elevating everyday subjects into something quietly extraordinary. Whether refining editorial workflows or sculpting the magazine’s long‑term creative direction, Anders brings a steady hand and an eye for detail — the kind that turns a publication into a signature.