iamchelseaiam Tells the Ugly Truth About Love in New “Won’t” Music Video

By
Anders — Editorial Lead
Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the...
2 Min Read

One of the scariest things about love is that both people are constantly wondering if the other person loves them as much as they do. Or even worse…that the other person doesn’t care about them at all. And few videos have displayed this concept as perfectly as iamchelseaiam’s “Won’t” video.

Directed by Lost Footage, this new visual accompanies the 2019 single “Won’t”. With bright dream-like production, iamchelseaiam sings the woes of a woman who is tired of being unappreciated. The repeating phrase “You’re really going to make some girl happy one day but it won’t be me” is honest, vulnerable, and exactly a feeling that many can relate to. 

Iamchelseaiam’s writing style and ability to communicate emotion affectively is reminiscent of the glory associated with 90’s R&B. She considers Alex Isley, Gwenn Bunn, and Ari Lennox to be musical peers of a similar style. The newly released music video depicts how selfishness is the ultimate poison in relationships. When the boyfriend she has always supported fails to support her, Iamchelseaia resolves to move on and not waste her love any longer.

As if all this weren’t enough, iamchelseaiam is preparing to release her new album, “A Beautiful Struggle”, at the end of this month. Along with the video, the album preorder and pre-save have just been launched. iamchelseaiam is a fully independent singer and songwriter in New York City and we are looking forward to her upcoming album “A Beautiful Struggle”. Preorder the upcoming album and make sure you check out the new music video for “Won’t” now below.

Won't- iamchelseaiam (Official Music Video)

For more information on iamchelseaiam, visit ​http://www.iamchelseaiam.com/​,https://x.com/iamchelseaiam​,https://www.instagram.com/iamchelseaiam/​, and https://www.facebook.com/iamchelseaiam

86 views
Where do you land on this one?
Share This Story
Spread the inspiration
#nycmusic #poprock #rnbmusic #singer #songwriter
0
Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the magazine’s voice, visual rhythm, and structural clarity. His work moves between worlds — part editor, part engineer — ensuring every article is not only beautifully crafted but technically flawless beneath the surface. From SEO frameworks to asset design, from WordPress architecture to the magazine’s cinematic featured imagery, Anders builds the systems that let stories breathe. He curates Divine’s tone with intention: clean lines, honest language, and a commitment to elevating everyday subjects into something quietly extraordinary. Whether refining editorial workflows or sculpting the magazine’s long‑term creative direction, Anders brings a steady hand and an eye for detail — the kind that turns a publication into a signature.