Sigrid Releases Visuals For New Song Raw

By
Anders — Editorial Lead
Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the...
3 Min Read

BBC Sound Of 2018 winner and the most exceptional breakout star of the last year Sigrid, releases the visuals for  ‘Raw’, the first in a collection of brand new material.

Sigrid - Raw (Live)

The last few months have been remarkable for the Norwegian pop sensation. Sigrid now has a global reach of 185M streams and 2M sales with the mood-defining Don’t Kill My Vibe EP and brutally honest ‘Strangers’. The 21 year old has won over fans in every territory with her incredible live performance, defiant pop songs and nonconformist attitude to femininity. Just returning from a momentous tour in Australia, along with a run in the UK, Sigrid is coming to the states for a tour and to play Coachella, and selling out every show date.

Sigrid - Strangers (Official Video)

From the tiny town of Ålesund in Norway, which sits at the entrance of a UNESCO-protected Fjord surrounded by sea and mountains, Sigrid has been creating a world which emboldens her followers, displaying outstanding song writing ability with hard-hitting and empowering words, laced over unexpected and daring melodies. Sigrid was chosen by 170 influential music experts to win the BBC Sound of 2018, the first non-American or non-British winner in the poll’s 16  year history (previous winners including Adele and Florence and the Machine). With 5.2M monthly Spotify listeners, Sigrid burst into the public consciousness in February 2017, with the “song of the summer” Don’t Kill My Vibe, which caught the attention of Lorde and Elton John and captured the imagination of a generation.

Performing on Later with Jools, The Late Late Show with James Corden, Glastonbury, and selling out two London Scalas, it was Sigrid’s Nobel Peace Prize performance in front of representatives from the 2017 laureate, the International Campaign to Abolish Nuclear Weapons, and an 85 year oldsurvivor of Hiroshima that was “So, so much bigger than a career thing,” Sigrid told the Observer. The breakout pop star continues her live ascent with a completely sold out UK tour and US tour, also performing at Coachella.


Tour Dates

4/14     Indio CA                     Coachella

4/16     Los Angeles CA         El Rey

4/17     San Francisco CA       The Independent

4/21     Indio CA                     Coachella

4/25     New York, NY            The Bowery Ballroom

Connect with Sigrid

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Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the magazine’s voice, visual rhythm, and structural clarity. His work moves between worlds — part editor, part engineer — ensuring every article is not only beautifully crafted but technically flawless beneath the surface. From SEO frameworks to asset design, from WordPress architecture to the magazine’s cinematic featured imagery, Anders builds the systems that let stories breathe. He curates Divine’s tone with intention: clean lines, honest language, and a commitment to elevating everyday subjects into something quietly extraordinary. Whether refining editorial workflows or sculpting the magazine’s long‑term creative direction, Anders brings a steady hand and an eye for detail — the kind that turns a publication into a signature.