Singer-songwriter Siena releases her debut single, “Sass!”

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Dead Horse Branding
Dead Horse Branding is an award-winning branding, PR, and marketing firm based in Nashville, Tennessee. Founded in 2015 by Melissa Core-Caballo and Rick Caballo, the company...

Rising country firebrand Siena unleashes her highly anticipated debut single, “Sass.”

A honky-tonkin’, high‑energy anthem with a wink and a whip, “Sass” is country music’s newest girls‑night‑out soundtrack. “Livin’ like we’ve got no past, tonight we’re gonna make it last…” Siena’s unapologetic, spaghetti‑western spirit shines through every line, marking her as a desert-born powerhouse ready to shake up Nashville.

With neon‑lit swagger and a melody built for dancing, the track is destined to resonate across generations of women who love a little attitude with their country. “I hadn’t heard a fun GNO party song in a while,” Siena says. “So I thought — why not write one? Working with Don Miggs, who produced the track, really brought it to life.”

From its storytelling charm to its irresistible hook, “Sass” captures Siena’s ability to create music that feels both familiar and fresh. Her metaphoric writing style and warm, grounded delivery give listeners that unmistakable “at home” feeling — even when the song is built for a wild night out.

Authentic to her core, Siena embraces her inner cowgirl and offers fans a track that radiates confidence. “If you’re ever feeling down, crank this tune up and have yourself a good time,” she says.

Leaning into her early‑2000s country roots, Siena steps away from modern pop‑country trends and instead channels the bold, feminine energy of the genre’s golden era. “This song is obviously very sassy — it gives confident vibes!” she adds. Her writing pulls from personal experience, honoring the long‑lasting traditions of country storytelling.

Now based in Nashville, Siena blends desert richness with rustic vocals, grounding her sound in authenticity. She has already shared stages with Rascal Flatts, Big & Rich, and Rodney Atkins, and in 2021 performed the National Anthem for Academy Award nominee Taylor Sheridan’s The Run For A Million Reining Horse Show in Las Vegas.

Influenced by Martina McBride, Faith Hill, Miranda Lambert, and Carrie Underwood, Siena continues to carve her own lane — both musically and stylistically. A true cowgirl at heart, she spends her time hunting, fishing, roping, welding her own horseshoes, and competing in rodeos. Her life is the country she sings about.

Pre-save “Sass” now!

About Siena

Trading flat pastures for desert mountains and neon lights, Siena is a Las Vegas–raised “neon cowgirl” with a sound rooted in early‑2000s country and a style all her own. She has shared stages with Rascal Flatts, Big & Rich, and Rodney Atkins, and draws inspiration from Carrie Underwood and Kacey Musgraves.

With her bolo tie, wide‑brim hat, and sunshine‑bright personality, Siena brings positivity and encouragement to every performance. “I want my listeners to feel fun, encouraged, lively, and free,” she says. Her deep, rustic vocals and authentic storytelling make her one of the most exciting new voices in country music.

Stay connected with Siena: Website | Instagram | Facebook | TikTok | YouTube

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Dead Horse Branding is an award-winning branding, PR, and marketing firm based in Nashville, Tennessee. Founded in 2015 by Melissa Core-Caballo and Rick Caballo, the company has built a reputation for shaping brands, elevating careers, and launching artists with impact. Dead Horse Branding’s diverse portfolio includes projects like Baha Men’s “Who Let the Dogs Out,” Steven Tyler’s solo band LOVING MARY, Cyndi Lauper’s Detour album, the Bo Diddley Estate, Stone Country Records, Quartz Hill Records, Brown Sellers Brown, legendary Country Music Hall of Fame producer Tony Brown, multi-Grammy Award-winning songwriter/producer Keith Thomas (Whitney Houston, Amy Grant, Mandy Moore, Jessica Simpson), Grammy Award-winning songwriter/producer Aaron Pearce (Justin Bieber, Michael Jackson, Celine Dion), Michael Jay (over 75 million records sold worldwide; Celine Dion, Martika, Eminem, Kylie Minogue), Buck Johnson (Aerosmith, Hollywood Vampires), NBC’s The Voice Team Adam Levine artist Bay Simpson, and Robert’s Western World. Dead Horse Branding also helped launch Velvet Stone Management in 2016, contributing to the O’Connor Band’s Grammy win for Best Bluegrass Album. Additionally, Dead Horse Branding developed the DH7 Educational Program, an accredited and recognized initiative, with 25% of its curriculum certified for U.S. schools. The program partners with acclaimed entertainment attorney Joel A. Katz (Justin Timberlake, Christina Aguilera, George Jones) through his Music and Entertainment Business Program at Kennesaw State University—ranked by Billboard as a Top 5 Music Business Program in the USA, as well as Middle Tennessee State University, and Belmont University. Designed to bridge the gap between classroom education and real-world careers, the program empowers students with the skills to build and manage brands before they graduate.
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