Shura debuts video for “What’s It Gonna Be?”

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Anders — Editorial Lead

ByAnders — Editorial Lead

Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the...

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10 years ago

Last updated: 2026/04/07

UK singer/songwriter/producer Shura has released the video for her new single “What’s It Gonna Be?” from her upcoming debut album Nothing’s Real set for release July 8th via Interscope / Polydor.

“‘What’s It Gonna Be?’ is about having a massive crush on someone, so it made sense to go back where to school, where it all began. But it was important for us to explore those archetypal characters – The Jock, The Nerd, The Dork, The Popular Kid – and then flip expectations. ‘What’s It Gonna Be?’ is based on my personal experience as a kid; thinking you’re in love but then realising that’s maybe just because you feel you should be (and ending up with someone totally unexpected).” – Shura

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BUY / STREAM “WHAT’S IT GONNA BE?”:

Apple Music: http://smarturl.it/WhatsItGonnaBe.AM

Google Play: http://smarturl.it/WhatsItGonnaBe.GP

Spotify: http://smarturl.it/WhatsItGonnaBe.SP

PRE-ORDER NOTHING’S REAL:

http://smarturl.it/NothingsReal

SHURA’S SOCIALS:

www.soundcloud.com/shura

www.facebook.com/shuramusic

www.twitter.com/weareshura

www.weareshura.com/

TAGGED:shura

ByAnders — Editorial Lead

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Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the magazine’s voice, visual rhythm, and structural clarity. His work moves between worlds — part editor, part engineer — ensuring every article is not only beautifully crafted but technically flawless beneath the surface. From SEO frameworks to asset design, from WordPress architecture to the magazine’s cinematic featured imagery, Anders builds the systems that let stories breathe. He curates Divine’s tone with intention: clean lines, honest language, and a commitment to elevating everyday subjects into something quietly extraordinary. Whether refining editorial workflows or sculpting the magazine’s long‑term creative direction, Anders brings a steady hand and an eye for detail — the kind that turns a publication into a signature.

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