Canadian pop artist Scott Helman explores the idea of gender-expression in ‘Pretty’ music video

Pop singer-songwriter Scott Helman pushes creative boundaries on his new song ‘Pretty’. Directed by longtime collaborator Ben Knechtel, the accompanying video puts Helman on full display in a pulsating solo performance – experimenting with dazzling makeup and flowing outfits – as he explores and searches for what it takes to feel confident.

“This song was a big step for me in exploration and limits. I wanted to take myself as far as I could down the line of ‘uncomfortable’ while still maintaining what feels like me. Ultimately, I thought it was such a special thought – the idea that someone can be so beautiful that you just want a bit of them to become part of you. In that thought, there is so much beauty and humour – the transcendence of traditional gender roles, the flirt, the strangeness. That’s what excited me about our initial demo, and what continues to excite me now.”

‘Pretty’ is the second track to be released from Scott Helman’s forthcoming album, due out next year, following the summer release of the angsty anthem ‘Old Friends’.

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