Following the success of his debut single “Chances”, emerging pop artist Eric Reinhart returns in 2026 with “Keep It Simple” — a sleek, confident anthem that turns frustration into clarity. Built around a no‑nonsense mindset, the track captures the moment of cutting through drama, trusting your instincts, and moving forward without overthinking.
“I found myself in a really frustrating situation,” Eric shares. “Someone did something I just couldn’t believe, and I had to deal with it. I hate drama, but I had no choice. So I told myself: keep it simple, don’t overthink it, move forward. That mindset became this song.”
More than just a reaction, “Keep It Simple” reflects a personal philosophy. “It’s kind of a personal motto,” he explains. “I can naturally overcomplicate things, so I’m always reminding myself not to. Life is better when you strip things back.” That approach drives both the song’s message and its confident, stripped‑yet‑impactful delivery.
What sets the track apart is its dynamic production. A whispery, tension‑building pre‑chorus gives way to a bold, high‑impact chorus, while the bridge shifts the song into new territory. The production blends rap cadences, subtle Spanish guitar textures, and polished pop sensibilities — all unified by an unmistakably Eric Reinhart sound.
“Keep It Simple” came together quickly but intentionally. Written during a first‑time session with producer Sam Shrieve, the chemistry was instant. “He built this beat with a real Justin Timberlake kind of energy, and we both just started losing it,” Eric recalls. “I started freestyling over it, and the whole song came together in about two hours.” That spontaneity remains embedded in the track’s energy, giving it urgency and authenticity.
Sleek, tough, and unapologetically direct, “Keep It Simple” marks another step forward for an artist committed to clarity over chaos and action over hesitation.
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Stream “Keep It Simple” on Spotify or Apple Music.
In a world that often thrives on complexity, Eric Reinhart reminds us that simplicity can be revolutionary. “Keep It Simple” isn’t just a song — it’s a mindset, a way to reclaim focus and authenticity in both music and life.
What first got you into music?
My parents’ tour bus cupboard. I grew up in a musical family, and from ages 0–5 I lived on a tour bus. There wasn’t much room, so my parents put me in a big cupboard above their bed—foam, blankets, the whole setup. I loved it. I was on tour every day and getting pulled on stage every night paying a mini 1/4 sized guitar and a mini drums set. That’s really what got me into music.
Who inspired you to make music?
A few people. TobyMac was a big one—I went to his concerts as a kid and it stuck with me. I also remember seeing Pure Energy when I was about 6 and they were doing flips on stage and I remember thinking, “I’ve got to do that on stage.”
Then artists like Justin Bieber, Shawn Mendes, Keith Urban, Jon Bellion and John Mayer have all influenced me.
How would you describe your music?
Pop, but everything comes from a place of wanting to inspire or share something I’ve learned—without being pushy. It’s more like subtle clarity.
For example, Keep It Simple came from dealing with something overcomplicated and realizing life doesn’t need to be that way. That’s the lane I like.
What’s your creative process like?
I like to “stew” on ideas—thinking, observing, collecting thoughts from life. I’ll record voice memos and notes, then bring those into sessions as sparks to build songs from.
Who would you most like to collaborate with?
Justin Bieber, Jon Bellion, Ella Langley, Morgan Wallen, Russell Dickerson, Thomas Rhett.
I’m a pop artist, but I’ve got some country in me—grew up on an acreage, dirt bikes, all that—so that crossover would be really cool.
If you could open for any artist?
Morgan Wallen would be unreal or Justin Bieber.
What would you be doing if not music?
Nothing else. This is plan A. I threw out plan B a long time ago—so plan A has to work.
Where have you performed?
I’ve toured a lot—schools, bigger events, and stages like Commonwealth Stadium. That was around 30,000 people a the stadium which was wild. Also played the Alberta Winter Games (around 5,000 people).
How has the internet impacted music?
You can’t rely on CDs anymore. You make money through touring, sponsorships, or massive streaming numbers—and streams don’t pay much. That’s a big shift.
Advice for aspiring artists?
Great songs make great artists—so write great songs.
And understand: it’s not easy. It’s a calling. You’ve got to be persistent and all-in. Throw out plan B.
How do artists stand out today?
Self-awareness. The more you know yourself, the more people connect with you. That shows up in your music, content, and brand.
Clarity is everything—if you’re trying to say too much, people miss it.
Artists you admire?
Thomas Rhett, Russell Dickerson.
Lainey Wilson Ella Langley.
What would you change about the industry?
It’d be nice if streaming paid more—or if physical sales still mattered. It would make things more sustainable for artists who aren’t at the top level.
What’s unique about your music?
There’s a subtle spiritual undertone—like a sense of yearning or depth—even in upbeat songs. It’s intentional.
Has your journey been deliberate?
Very. At 11, I told my dad I wanted to be in the band. He said, “son I love you but you actually have to be good if you’re going to play in the band. I had to earn it.
So I practiced drums for 3 months straight in my basement to click, tracks, came back, and nailed it. From there, I’ve always been intentional about improving and moving forward.
Top 2 favorite songs?
“Wash” by Jon Bellion is one—it feels almost cleansing. “Hold On” by Justin Bieber when it first came out really made me feel like I could do music.
What made you want to do music?
Never Say Never performance with Jaden Smith at the 53rd Grammys. That was a moment. Top tier stuff right there.
Who’s on your playlist right now?
Morgan Wallen, Ella Langley, Justin Bieber, Russell Dickerson.
Plans for the next year?
Release consistently, create content, tell stories, and tour.
Biggest ambition?
Play stadiums. That’s the goal.
Purpose behind your music?
To give people something they need to hear—simple, clear moments that hit at the right time.
Also to excite people about life. I think we can all get down at how tough things can be sometimes.
Do you enjoy recording?
Yeah, I love it. It feels almost magical when a song comes together.
Like “Chances”—my producer on this last project “Justin Gray” he said I made a beat I think you’ll like so I checked it out and in 2 seconds I started freestyled the chorus. Those moments are unreal.
Your studio?
Simple. Speakers, mic, idea space. I usually record properly at other studios. My space right now has bad acoustics.
Does your music fit your local scene?
Not really—my area leans country. That’s why schools have been a big lane. The pop scene here is limited.
Most useless talent?
Im the oldest of 8 kids and my little siblings love it when I touch my nose with my tongue.
Great entertainment haha.
Do you sing in the shower?
Every day—especially on tour. It’s how I warm up. Been using “I Don’t Mind If I Do” by Riley Green and Ella Langley lately.
Autobiography title?
“Living for God Is the Greatest Adventure” or “Keep Moving Forward.”
What color crayon are you?
Fluorescent brown—earthy, but a little shiny.
Theme song for your life?
“Never Say Never.”
Last show you watched?
Lost… very slowly over like a year and a half. Still not done haha. One of the very few things I haven’t finished quickly.
Question for your future self?
Are you still content?
Because enjoying the journey matters more than just chasing the next thing.
Ideal partner?
Brunette, maybe some blonde. Adventurous, fun, organized, has some grit, spunky. Want to be a Mom and supportive of what I do, cause I would do the same for her.
Biggest childhood fear?
The basement. Still sprint up the stairs sometimes. More for fun now, but sometimes its not lol.
If you could learn a language?
French, Italian, or Spanish.
Follow Eric on Instagram and TikTok for updates, behind‑the‑scenes content, and new releases.
