St. Lucia Help Me Run Away (Behind the Scenes Video)

By
Anders — Editorial Lead
Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the...

St. Lucia released the behind-the-scenes look for the new single, “Help Me Run Away.”

The video takes you through the various set ups for the NORTON directed “Help Me Run Away” video.   In case you missed it, watch the original video for “Help Me Run Away” below. “Help Me Run Away” is the latest single from their sophomore album Matter,  which was released in January via Columbia Records.

As previously announced, St. Lucia will embark on a fall headline tour that will feature new songs and production in their largest venues to date: The Wiltern in Los Angeles, Terminal 5 in NYC, and House Of Blues in Boston. A second show at NYC’s Terminal 5 has been added due to high demand. For more information and tickets, visit www.StLuciaNewYork.com

St. Lucia also has a slew of festivals on tap this summer. The band is slated to play prominent sets at Lollapalooza (Jul. 28-31), Osheaga (Jul. 29-31), Outside Lands (Aug. 5-7), Bumbershoot (Sep. 2-4) and Austin City Limits (Sep. 30 – Oct. 2).

Released in late January, Matter (the follow-up to St. Lucia’s 2013 album When The Night) has been universally praised, with Rolling Stone drawing comparisons to ‘Prince at his purplest,’ Entertainment Weekly hailing it as ‘the indie dance party album of the year,’ and NYLON citing the 2016 release as ‘a bold new direction for the band.’ St. Lucia’s fusion of catchy synths, hook-laden verses and unabashed power pop caught the attention of KCRW’s Jason Bentley who recently said on an episode of Morning Becomes Eclectic, “this should be the biggest band in the world right now.”

iTunes: http://smarturl.it/Matter

Spotify: http://smarturl.it/MatterStream

D2C (CD’s, Vinyl): http://www.stluciastore.com/

Amazon (CD/Vinyl/Digital): http://smarturl.it/MatterAMZ


St. Lucia

LUCIA – 2016 TOUR DATES

July 28-31 – Chicago, IL  (Lollapalooza)

July 29-31 – Montreal, QB  (Osheaga)

Aug 5-7 – San Francisco, CA  (Outside Lands)

Aug 12-14 – Somerset, WI  (Summer Set Festival)

Sep 2-4 – Seattle, WA  (Bumbershoot)

Sept 20 – New York, NY (Terminal 5)

Sept 21 – New York, NY (Terminal 5)

Sept 24 – Providence, RI (Fete Ballroom)

Sept 25 – Richmond, VA (The National)

Sept 28 – Louisville, KY (Headliners Music Hall)

Sep 30 – Oct 2 – Austin, TX (Austin City Limits Festival)

Oct 4 – Tucson, AZ (Rialto Theatre)

Oct 8 – Santa Ana, CA (The Observatory)

Oct 11 – Los Angeles, CA (The Wiltern)

Oct 13 – Salt Lake City, UT (The Depot)

Oct 19 – Des Moines, IA (Wooly’s)

Oct 21 – Madison, WI (Majestic Theatre)

Oct 23 – Detroit, MI (St. Andrew’s Hall)

Oct 25 – Boston, MA (House Of Blues)

Oct 27 – Washington DC (9:30 Club)


Connect with St. Lucia

www.stlucianewyork.com

www.facebook.com/stlucia

http://web.archive.org/web/20240930133549/https://x.com/stlucia

www.instagram.com/stlucia/

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Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the magazine’s voice, visual rhythm, and structural clarity. His work moves between worlds — part editor, part engineer — ensuring every article is not only beautifully crafted but technically flawless beneath the surface. From SEO frameworks to asset design, from WordPress architecture to the magazine’s cinematic featured imagery, Anders builds the systems that let stories breathe. He curates Divine’s tone with intention: clean lines, honest language, and a commitment to elevating everyday subjects into something quietly extraordinary. Whether refining editorial workflows or sculpting the magazine’s long‑term creative direction, Anders brings a steady hand and an eye for detail — the kind that turns a publication into a signature.