The “Muscle Shoals sound” has a new torchbearer. Fresh off a standout run on NBC’s The Voice Season 29, where he secured a last-second chair turn from Adam Levine, singer-songwriter Bay Simpson has released his nostalgic rock anthem, “Too Good to Be True.”
Available now, the single marks the arrival of a 20-year-old artist with a pedigree that spans from his distant cousin Elvis Presley to a songwriting credit for Kid Rock (“Never Enough”).
Stream “Too Good to Be True” here
A High School Anthem for the 2010s
“Too Good to Be True” serves as an emotional time capsule for “late ’90s babies.” Written alongside hitmakers Brian Maher (Justin Moore, Taylor Swift) and James LeBlanc, the track explores the bittersweet realization that youth is often only appreciated in the rearview mirror.
- The Vision: Simpson describes the song as a reflection on a rapidly evolving world—one that still looked “aged” physically but was being consumed by the digital revolution.
- The Collaboration: The track features a “punch to the chest” refrain, blending Simpson’s grit with the polished storytelling of Nashville’s elite writers.
- The Muscle Shoals Root: Simpson’s vocals carry the soulful, rock-infused weight of his Alabama hometown, a quality that Adam Levine noted was “in his bones.”
The “King” Connection & The Voice
Simpson’s path to the spotlight is steeped in music history. Not only is he a distant relative of Elvis Presley, but his journey on The Voice became one of the season’s most talked-about moments when Levine turned his chair on the very last note of the audition.
“This dude is awesome. He’s going to be different than anybody on the show.” — Adam Levine
https://www.instagram.com/baysimpsonmusic
