Dead Horse Branding is an award-winning branding, PR, and marketing firm based in Nashville, Tennessee. Founded in 2015 by Melissa Core-Caballo and Rick Caballo, the company has built a reputation for shaping brands, elevating careers, and launching artists with impact. Dead Horse Branding’s diverse portfolio includes projects like Baha Men’s “Who Let the Dogs Out,” Steven Tyler’s solo band LOVING MARY, Cyndi Lauper’s Detour album, the Bo Diddley Estate, Stone Country Records, Quartz Hill Records, Brown Sellers Brown, legendary Country Music Hall of Fame producer Tony Brown, multi-Grammy Award-winning songwriter/producer Keith Thomas (Whitney Houston, Amy Grant, Mandy Moore, Jessica Simpson), Grammy Award-winning songwriter/producer Aaron Pearce (Justin Bieber, Michael Jackson, Celine Dion), Michael Jay (over 75 million records sold worldwide; Celine Dion, Martika, Eminem, Kylie Minogue), Buck Johnson (Aerosmith, Hollywood Vampires), NBC’s The Voice Team Adam Levine artist Bay Simpson, and Robert’s Western World. Dead Horse Branding also helped launch Velvet Stone Management in 2016, contributing to the O’Connor Band’s Grammy win for Best Bluegrass Album. Additionally, Dead Horse Branding developed the DH7 Educational Program, an accredited and recognized initiative, with 25% of its curriculum certified for U.S. schools. The program partners with acclaimed entertainment attorney Joel A. Katz (Justin Timberlake, Christina Aguilera, George Jones) through his Music and Entertainment Business Program at Kennesaw State University—ranked by Billboard as a Top 5 Music Business Program in the USA, as well as Middle Tennessee State University, and Belmont University. Designed to bridge the gap between classroom education and real-world careers, the program empowers students with the skills to build and manage brands before they graduate.