Siena Debuts Music Video Sass

By
Dead Horse Branding
Dead Horse Branding is an award-winning branding, PR, and marketing firm based in Nashville, Tennessee. Founded in 2015 by Melissa Core-Caballo and Rick Caballo, the company...

Desert-born singer-songwriter Siena unleashes the music video for her debut single, Sass — a honky-tonkin’, high‑energy country anthem that says exactly what it means. Now based in Nashville, Siena brings a spaghetti‑western spirit, desert grit, and rustic, powerhouse vocals to a modern country landscape that’s constantly shifting. Her sound keeps listeners rooted in tradition while still feeling fresh and untamed.

Most recently, Siena performed the National Anthem for Academy Award nominee Taylor Sheridan’s The Run for a Million Reining Horse Show, as well as at the National Finals Rodeo in Las Vegas — a fitting stage for an artist who embodies the true cowgirl spirit.

Whether she’s hunting, fishing, roping, welding her own horseshoes, or competing in rodeos, Siena lives the lifestyle she sings about. The stage is simply another arena where she feels at home, bringing the same grit, confidence, and authenticity that define her everyday life.

About Siena

Trading flat pastures for desert mountainscapes and neon-lit nights, Siena is a Las Vegas–raised “neon cowgirl” with a sound and style all her own. She has already shared stages with country heavyweights including Rascal Flatts, Big & Rich, and Rodney Atkins, drawing inspiration from both classic and modern influences such as Carrie Underwood and Kacey Musgraves.

Unlike many emerging artists, Siena leans away from pop‑country trends and instead embraces the early‑2000s country she grew up on — both in her music and her fashion. With a bolo tie around her neck and a wide‑brim hat shading her eyes, she brings a timeless western aesthetic into the twenty‑first century.

“I hope to engage my audiences with positivity and love,” Siena says. “I want my music to feel like home — fun, encouraging, lively, and free.” Her sunshine‑bright personality and authentic country charm have captivated audiences across the West and beyond. With deep, rustic vocals and a storyteller’s heart, Siena is poised to carry on country traditions while forging her own path through music and metalwork.

Stay connected with Siena: Website | Instagram | TikTok | YouTube

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Dead Horse Branding is an award-winning branding, PR, and marketing firm based in Nashville, Tennessee. Founded in 2015 by Melissa Core-Caballo and Rick Caballo, the company has built a reputation for shaping brands, elevating careers, and launching artists with impact. Dead Horse Branding’s diverse portfolio includes projects like Baha Men’s “Who Let the Dogs Out,” Steven Tyler’s solo band LOVING MARY, Cyndi Lauper’s Detour album, the Bo Diddley Estate, Stone Country Records, Quartz Hill Records, Brown Sellers Brown, legendary Country Music Hall of Fame producer Tony Brown, multi-Grammy Award-winning songwriter/producer Keith Thomas (Whitney Houston, Amy Grant, Mandy Moore, Jessica Simpson), Grammy Award-winning songwriter/producer Aaron Pearce (Justin Bieber, Michael Jackson, Celine Dion), Michael Jay (over 75 million records sold worldwide; Celine Dion, Martika, Eminem, Kylie Minogue), Buck Johnson (Aerosmith, Hollywood Vampires), NBC’s The Voice Team Adam Levine artist Bay Simpson, and Robert’s Western World. Dead Horse Branding also helped launch Velvet Stone Management in 2016, contributing to the O’Connor Band’s Grammy win for Best Bluegrass Album. Additionally, Dead Horse Branding developed the DH7 Educational Program, an accredited and recognized initiative, with 25% of its curriculum certified for U.S. schools. The program partners with acclaimed entertainment attorney Joel A. Katz (Justin Timberlake, Christina Aguilera, George Jones) through his Music and Entertainment Business Program at Kennesaw State University—ranked by Billboard as a Top 5 Music Business Program in the USA, as well as Middle Tennessee State University, and Belmont University. Designed to bridge the gap between classroom education and real-world careers, the program empowers students with the skills to build and manage brands before they graduate.
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