There’s a specific kind of ache that hits when you finally understand what something meant—only after it’s already slipped away. That’s the emotional center of “Too Good To Be True,” and Bay Simpson doesn’t soften the blow. With the release of the official music video, he sharpens the track’s fast‑moving pulse into something heavier, more intimate, and impossible to shake.
Simpson’s momentum has been building quickly. He was recently spotlighted by The Tennessean as one of Nashville’s artists to watch and added to Apple Music’s New in Rock playlist, following his run on NBC’s The Voice where he earned a chair turn from Adam Levine and advanced to the Battle Rounds.
“Too Good To Be True” isn’t a song that begs for attention—it lingers. It sits in that uneasy realization that you had something real, and you didn’t recognize it until it was already gone. It’s not nostalgia. It’s closer to regret. The track captures the moment when an ordinary memory suddenly reveals itself as something you should have held onto.
The music video cuts straight to that feeling—the split second when everything feels perfect, and you already sense it won’t last. Co‑written with Brian Maher (Justin Moore’s “Small Town USA,” “Til My Last Day,” plus cuts for Taylor Swift, Jackie Lee, Gwen Sebastian) and James LeBlanc (Martina McBride, Rascal Flatts, Kenny Chesney), the track leans into stripped‑back rock with enough grit to keep it honest. Raised in Muscle Shoals, Simpson carries the instinctive blend of rock and soul that defines the region.
During his time on The Voice, Simpson also caught the attention of Kelly Clarkson, who called his style “sexy and intimate and rock‑n‑roll… it’s so good,” noting what sets him apart: “you don’t try to be cool.” His rising profile has also earned recognition from Fandom Daily, placing him alongside releases from Ella Langley, Lady Gaga, Marshmello, Thomas Rhett, and Chris Brown.
Speaking about the video, Simpson shares: “We loved the overcast look on the water, which visually captures the dichotomy of the song’s meaning. I grew up along the Tennessee River, so being near water was a huge part of my upbringing. I wanted the video to hold onto that authenticity. Phil Silverberg, the director, did a great job capturing me in the moment along with Percy Priest. My style is very understated and simplistic—saying a lot by saying a little, and I feel like we really captured that honest, authentic vibe in the shoot.”
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With “Too Good To Be True,” Simpson isn’t chasing a trend or trying to fit into a moment. He’s pushing against one. The song doesn’t shout. It doesn’t posture. It simply stays with you.
https://www.youtube.com/watch?v=L2UF4De7NZ8
“It’s in your bones. The tone and the way you delivered the vocals really showed me an understanding of, you know, rock ’n’ roll music. Knowing that you know it, is enough for me to be like, ‘This dude is awesome. He’s going to be different than anybody on the show.” — Adam Levine
“In a city that often tries to round off an artist’s sharp edges to make them fit a country-radio mold, Simpson has fought to keep his grit. He describes his sound as “heartland rock,” a genre defined by the blue-collar poetry of legends like Bruce Springsteen and Tom Petty.” — The Medium
“Simpson has an old school retro folk-rock tone, which checks out with his musical lore.” — The Tennessean
For more information on Bay Simpson and to follow him, please visit
Website, YouTube, Facebook, Instagram, TikTok, and Spotify.
For media inquiries for Bay Simpson:
Danielle Reiss
Dead Horse Branding
pr@deadhb.com
Phone: (949) 421-9787
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About Bay Simpson
Authentic songwriting grounded in the roots of Alabama
Born and raised in the legendary music town of Muscle Shoals, Alabama, Bay Simpson grew up with music in his blood. Raised around the studio and the stage, Bay learned early what it meant to pour heart, grit, and truth into a song. By his mid-20s, he had already lived a lifetime of music, earning the kind of experience most artists don’t see until much later in their careers.
Bay also gained national recognition as a contestant on The Voice, where he earned a spot on Team Adam Levine. His time on the show introduced his powerful vocals and authentic storytelling to a national audience, further solidifying his reputation as a compelling live performer.
At just 20 years old, Bay got his first major break as a songwriter when Kid Rock recorded and released his song “Never Enough.” That early success fueled years of touring, writing, and fronting his country-rock band, Outlaw Apostles, where he shared stages with legends including Dwight Yoakam and Jamey Johnson. Those years on the road shaped his sound, raw, soulful, southern, and unmistakably his own.
Now stepping into the spotlight as a solo artist, Bay Simpson is ready to carve his own path. With each song and every show, he brings authenticity, a powerful voice, and the spirit of Muscle Shoals to the forefront. This is a new chapter, one built on passion, resilience, and a lifelong love of music. Bay Simpson is just getting started.
