Rising singer-songwriter Ruby Waters comes out of the Rabbit Hole with new single

By
Anders — Editorial Lead
Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the...

Toronto-based alternative singer-songwriter Ruby Waters releases her debut single “Rabbit Hole” from her forthcoming EP (summer 2020). The emotive new single features the young music savant at her best, showcasing her organically raspy vocals and penetrating lyrics over haunting guitar riffs combined with heartfelt hooks and melodies. Canadian music enthusiasts might’ve first heard the buzz surrounding the Shelburne, Ontario-bred Metis songsmith from the release of her fall 2019 debut indie EP Almost Naked that featured the catchy commercial radio number “Supernatural”, or “Last Cigarette” which premiered on Billboard and was lauded for its “addictive chorus backed by guitar” that “shows off Waters’ effortlessly raw and raspy vocals”.

The Ruby Waters myth and local legend really took flight back in late 2018 when her Audiotree session for her single “Sweet Sublime” went viral on Reddit. Then what followed were a string of events that started to really cement her status as one of Canada’s Next emerging stars; from impressing industry insiders at Live Nation’s Ones To Watch music showcase; signing with leading music agency Paradigm; to getting handpicked as a direct support act for JUNO-winning City and Colour’s tour dates throughout North America.

By the end of 2019, Waters sold out her debut headline concert at Toronto’s legendary Horseshoe Tavern. With her new single “Rabbit Hole”, Waters gives listeners her own unique insiders view on how to overcome one’s own obstacles and fears. “Everyone has their own rabbit hole, and this track is about being sucked back in over and over again and dying to find a way out,” says the vocalist with strong musical bloodlines – her mom and dad played together in their own band that toured Canada. “In this case, the rabbit hole is the struggle of substance abuse!” admits Waters who’s booked to play 12 U.S. dates this May as direct support for JUNO-nominated singer Allan Rayman.


https://www.rubywatersmusic.com/

https://www.instagram.com/rubywatersmusic/

https://www.facebook.com/rubywatersmusic

https://x.com/rubywatersmusic

Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the magazine’s voice, visual rhythm, and structural clarity. His work moves between worlds — part editor, part engineer — ensuring every article is not only beautifully crafted but technically flawless beneath the surface. From SEO frameworks to asset design, from WordPress architecture to the magazine’s cinematic featured imagery, Anders builds the systems that let stories breathe. He curates Divine’s tone with intention: clean lines, honest language, and a commitment to elevating everyday subjects into something quietly extraordinary. Whether refining editorial workflows or sculpting the magazine’s long‑term creative direction, Anders brings a steady hand and an eye for detail — the kind that turns a publication into a signature.