Rising talent Ruben Dawnson shares symbolic visuals for his anti-anxiety indie gem ‘FYALMA’

By
Anders — Editorial Lead
Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the...

Norway’s Ruben Dawnson recently made his 2020 entrance with his genre-blending, emotional expressive single ‘FYALMA’. It gave the young producer room to break free from anxiety and therefore to reach out to listeners who may wish to do the same. ‘FYALMA’ quickly picked up support from Dummy, Noctis Magazine, Earmilk, Project U and more.

Now, Dawnson unveils his symbolic visuals to represent the most liberating song that he’s ever written, all to say “fuck you anxiety leave me alone!”

As he explains:

“The video builds on the theme of the song and symbolizes the idea of running from something that doesn’t even really exist, maybe even running from yourself in a way, or running from a certain aspect of yourself. It’s confusing and at times distorted, and you can’t seem to get anywhere. The switch up in the end hints at something else further down the line, a hidden message…”


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Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the magazine’s voice, visual rhythm, and structural clarity. His work moves between worlds — part editor, part engineer — ensuring every article is not only beautifully crafted but technically flawless beneath the surface. From SEO frameworks to asset design, from WordPress architecture to the magazine’s cinematic featured imagery, Anders builds the systems that let stories breathe. He curates Divine’s tone with intention: clean lines, honest language, and a commitment to elevating everyday subjects into something quietly extraordinary. Whether refining editorial workflows or sculpting the magazine’s long‑term creative direction, Anders brings a steady hand and an eye for detail — the kind that turns a publication into a signature.